what market segmentation is and when to use it.

5) We offered 50% of our drivers monetary bonuses to increase their activity. Compare the results with the control group and explain if the campaign was successful and should we do it again or not.                                     Condition: Stay online 30 hours and accept 75% of rides. Get 70€ bonus.                                                     Control Group Online hours Offline hours Bookings received Bookings successfully completed Bonus Group Online hours Offline hours Bookings received Bookings successfully completed Write here your answer about the results of the campaign Driver 1 15 35 15 13   Driver 55 33 19 29 25           Driver 2 29 21    30   Driver 56 5 55 6 6           Driver 3 17 23 12 10   Driver 57 32 8 19 16           Driver 4 31 19 31 26   Driver 58 32 18 29 26           Driver 5 36 24 44 24   Driver 59 38 22 20 17           Driver 6 14 26 10 12   Driver 60 17 23 10 9           Driver 7 5 40 5 4   Driver 61 4 46 3 3           Driver…

need correct answer plz

108- A business can be influenced by: a. Industry effects b. Corporate effects c. Both a and b d. Neither a nor b