! Marketing course (pls i need the answer inparagragh not writien by hand)Describe how marketing concepts :what market segmentation is and when touse it.the five steps involved in segmenting andtargeting markets.Recognize the bases used to segmentconsumer and organizational (business)markets.Develop a market product grid to identify atarget market and recommend resultingmarketing actions.how marketing managers position products inthe marketplace.can be applied to your personal and/orprofessional life (Be specific and provideexamples.)

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1.1 Create Modelling methods, Experiments and examples for IT in Family Owned Businesses: The study will be conducted using qualitative in accordance with the ethical principles of research, including informed consent, confidentiality, and voluntary participation. Participants will be informed about the study's purpose and procedures, and they will be given the opportunity to decline or withdraw from the study at any time. Confidentiality will be ensured by using anonymous questionnaires and protecting the identities of the participants in the report.
5) We offered 50% of our drivers monetary bonuses to increase their activity. Compare the results with the control group and explain if the campaign was successful and should we do it again or not. Condition: Stay online 30 hours and accept 75% of rides. Get 70€ bonus. Control Group Online hours Offline hours Bookings received Bookings successfully completed Bonus Group Online hours Offline hours Bookings received Bookings successfully completed Write here your answer about the results of the campaign Driver 1 15 35 15 13 Driver 55 33 19 29 25 Driver 2 29 21 30 Driver 56 5 55 6 6 Driver 3 17 23 12 10 Driver 57 32 8 19 16 Driver 4 31 19 31 26 Driver 58 32 18 29 26 Driver 5 36 24 44 24 Driver 59 38 22 20 17 Driver 6 14 26 10 12 Driver 60 17 23 10 9 Driver 7 5 40 5 4 Driver 61 4 46 3 3 Driver…
THE PRISON SERVICE The prison service provides an excellent example of the complexity of stakeholder requirements, to some extent reflecting the mixed task it faces. Society requires the service to carry out potentially conflicting activities: ● to ensure that ‘dangerous criminals’ are locked up for the safety of society ● to provide a regime that will punish wrongdoers as a means of payment for their crimes ● to support inmates, providing counselling and training to rehabilitate and reform them, to reduce the likelihood of re- offending. The principal stakeholders and their requirements are as follows: ● Government ministers with responsibility for the prison service will be concerned to fulfil manifesto promises while meeting spending targets. At the same time they will be concerned about stories of prisoner escapes or drug abuse that may be damaging to their personal reputation, possibly forcing their resignation. ● Prison governors will seek to provide an appropriate…
9. Middle managers are the smallest group of managers in organizations who are primarily responsible for implementing the policies and plans of middle line managers. (True/ False)
1. contribution to the firm
need correct answer plz
108- A business can be influenced by: a. Industry effects b. Corporate effects c. Both a and b d. Neither a nor b
Long detailed answer
11.Following are the objective of OSH Committee EXCEPTA. To enhance interest and motivation of all groups of management and workers at workplace.B.To foster cooperation and consultation between management and workers in hazard management andcontrol risk.C. An effective channel for communication to exchange ideas to solve OSH problems.D.To give training and certificate to private agencies pertaining to management and technical aspects ofoccupational safety and health. 12.Which is FALSE for interpretation of "employee" as in Occupational Safety & Health Act(OSHA) 1994. A.Services are temporarily lent or let on hire to the principal employer by the person withwhom the person whose services are to lent.B.Employees employed by or through him, means a person who has undertaken theexecution at the place of work.C.Person who is employed for wages under a contract of service on or in connection with thework of an industry.D.Directly employed by the principal employer on any work of, or…
answer a & b
6.When negotiating. the tendency is to want to win! Give two reasons why this is not a good approach when managing contracted relationships.

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