Dry soup mixes that have long been popular in Europe are marketed as strategy. sauces or dips in the U.S. This is an example of the O Dual adaptation O Product-communications extension O Product extension-communications adaptation O Product invention

The three noise factors most likely to interfere with the successful launch of the new product line are stated below 1. Filtering 2. Credibility 3. Information Overload Of the three noise factors which do you think has the biggest impact and why?

1) Brand element for category extension and line is Select one: a. likability b. Transferability C. Adaptability  d. protectability 2) ................lies in the minds of the consumers and what they have experienced and learned about the brand overtime. Select one: a. Brand Association b. Brand Audit c. None of these d. Brand Awareness

Which of these is an example of a product line?   Multiple Choice ___ Listerine Total Care Anticavity mouthwash. ___ Zephrhills natural spring water in eight-ounce bottles. ___ The yellow pages for Gainesville, florida ___ Alex and Ani bracelets ___ Samsung Galaxy S10 smartphone

.is meaning developing the product concept into a physical product. اختیار .variables are the best starting market segments ..... اختیار

The following quote exemplifies which base of differentiation? “We have a point of view,” says Lu. “We carefully merchandise products to tell stories. We create local content that inspires and host annual community-driven events that engage.” Group of answer choices Differentiation on customers Product level differentiation Differentiation based on linkages Differentiation based on customization

[Reeses] Reese's Peanut Butter Cups are produced and sold by the Hershey Company. This chocolate and peanut butter candy is a fan favorite. The love of this flavor combination sparked Hershey with the idea to make a Reese's cereal....Reese's Puffs. Which of the following most precisely describes the action Hershey took by creating Reese's Puffs cereal? O category extension O line extension O brand extension O group extension parent branding

6.6 Using the Roger’s diffusion of Innovations theory, assess the market success of ANY ONE of the following products:  Plant-based meats (see for example Impossible Burger or Beyond Meat) 3-D printers  Fitness trackers (see for example Fitbit, Apple iWatch)