1) Brand element for category extension and line is Select one: a. likability b. Transferability C. Adaptability  d. protectability 2) ................lies in the minds of the consumers and what they have experienced and learned about the brand overtime. Select one: a. Brand Association b. Brand Audit c. None of these d. Brand Awareness

Answer all 3 questions

To what extent can an engaged brand community protectCoca-Cola from changes in market tastes that favour otherkinds of soft drinks and refreshments?

The six phases of the product development process.need breif explanation plz

Give some explanations and specific samples of specific points-of-parity and points-of-difference in positioning a brand.

Q) Use the Multi-attribute model to explain how a marketing manager of MG can change consumer’s attitude towards company’s brand by;                                                                     Capitalizing on Relative Advantage Strengthening Perceived Linkages Adding a New Attribute Influencing Competitor’s Ratings Use this comparison to strengthen your answer Attributes Importance Proton-SAGA MG- 5 Toyota – Yaris Comfort 6 7 9 10 Value for money 10 9 10 8 Styling 7 8 9 8 Road-Safety 9 9 9 7 Drive 6 7 8 8 Engine 5 7 8 10 Durability 8 6 7 10 Maintenance 4 5 5 7 Total 414 462 465

Can we instead say "Object-Orientation"? Developing products by keeping things in mind.

What conditions and considerations should a luxury fashion brand to take to choose first mover approach or wait and see approach?

Explain the statement. People have more faith in brands rather than products.