Products that are bought after comparing price, suitability, quality, and style are called _____ products. Group of answer choices shopping specialty sought generic comparative

Consumers usually buy a _____ only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.   Question 14 options:   a)  ​specialty product   b)  ​convenience product   c)  ​shopping product   d)  ​major product

The ultimate word-of-mouth question asks consumers the extent to which they are likely to recommend the brand on a scale of 0 to 10, with 0 being “not at all likely” and 10 being “extremely likely.” Those who score in the 0-6 range are called __________.

IF YOU ARE A MARKETER, HOW ARE YOU GOING TO HANDLE THIS TYPE OF BUYERS? Convenience buyers- They don’t compare prices -Value, loyal, or price strategy that buyers in categories

Mention briefly the factors that have to be considered in order to objectively determine the sales territories for allocation to salesman.

recommend 3 winning value proposition for a portable espresso machine

MARKET SEGMENTS Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money.   Focus on quality This is a segment of consumers who are  interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time.   Rational, value for money The consumers in this market segment are more involved in the purchase decision and look to make decisions on a “best product solution” basis.   Attracted to strong brands This market segment is less involved in their purchase decision, and will rely upon a strong brand to guide their purchase decision.   Environmentally aware This is an emerging segment consisting of people who take into account the…

Which of the following is not one of the sweeping changes of personal selling throughout the years? From peddling to long-term relationships To consultative selling and value-added partnering Prompted by emergence of marketing concept Short-term relationships

• Read the handout and answer the questions in each section • As you read this, consider a recent purchase (over £100) - to what extent did the following characteristics influence your decision to buy this particular product/service brand? Characteristics Affecting Buyer Behavior 1. Cultural Factors • Culture is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions. Culture tends to point to groups in a large geographic area. • Subcultures are groups of people within a culture with shared value systems based on common life experiences and situations.eg: political groups, sexual orientation. Other examples of sub-cultures - bikers, goths, hipsters. gamers • Social classes are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. Measured as a combination of occupation, income, education, wealth, and other variables. How do today's marketers…

Is it a good or bad thing that some   retailers use mannequins with cameras hidden in one eye to record customer demographics and shopping behavior in order to serve them better?