DK manufactures three products, W, X and Y. Each product uses the same materials and the same type of direct labour but in different quantities. The company currently uses a cost plus basis to determine the selling price of its products. This is based on full cost using an overhead absorption rate per direct labour hour. However, the managing director is concerned that the company may be losing sales because of its approach to setting prices. He thinks that a marginal costing approach may be more appropriate, particularly since the workforce is guaranteed a minimum weekly wage and has a three month notice period. Required: a) Given the managing director’s concern about DK’s approach to setting selling prices, discuss the advantages and disadvantages of marginal cost plus pricing AND total cost-plus pricing.

Principles of Accounting Volume 2
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Author:OpenStax
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Chapter5: Process Costing
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DK manufactures three products, W, X and Y. Each product uses the same materials and

the same type of direct labour but in different quantities. The company currently uses a cost

plus basis to determine the selling price of its products. This is based on full cost using an

overhead absorption rate per direct labour hour. However, the managing director is

concerned that the company may be losing sales because of its approach to setting prices.

He thinks that a marginal costing approach may be more appropriate, particularly since the

workforce is guaranteed a minimum weekly wage and has a three month notice period.

Required:

  1. a) Given the managing director’s concern about DK’s approach to setting selling prices, discuss the advantages and disadvantages of marginal cost plus pricing AND total cost-plus pricing.
The direct costs of the three products are shown below:
Product
w
Y
Budgeted annual production (units)
15,000
24,000
20,000
$ per unit
$ per unit
$ per unit
Direct materials
35
40
45
Direct labour ($10 per hour)
40
30
50
In addition to the above direct costs, DK incurs annual indirect production costs of
$1,044,000.
Transcribed Image Text:The direct costs of the three products are shown below: Product w Y Budgeted annual production (units) 15,000 24,000 20,000 $ per unit $ per unit $ per unit Direct materials 35 40 45 Direct labour ($10 per hour) 40 30 50 In addition to the above direct costs, DK incurs annual indirect production costs of $1,044,000.
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