Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss the importance of sustainable marketing?
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Sustainable Marketing refers to the practice of marketing that is adopted by companies where the focus is to satisfy the expectations if the current customers along with taking care of the requirements of the future customers. This type of marketing involves adopting activities and operations that do not harm the environment and the sentiments of teh society. This is done by marketing products and services that serve the interests of teh society at large.
There can be various reasons why sustainable marketing is considered important by organizations in the modern marketing era. Some of the reasons are discussed below:
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