Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Graphically explain Sustainable marketing?

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INTRODUCTION

Sustainable marketing can refer to promoting environmental and socially responsible practices, products, and brand values. Sustainability can term as meeting the present's needs without compromising future generations' ability to meet theirs. 

It can result in higher-value products, successful sales, and loyal customers.

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