Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Discuss the role of personal selling in the promotion mix. Name and describe different consumer sales promotion tools with real life examples
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- Discuss why use sales promotion for s amall business?arrow_forwardBen & Jerry's four P's of the brand, including details, where is the brand available, how/where is it promoted. Be specific about the promotional mix. cite work if you can.arrow_forwardDiscuss factors used to classify retail establishments and list the types within each classification.List and briefly describe the five major promotion mix tools.Name and describe the major forms of direct-response television marketing.Explain the ways in which companies can set up an online marketing presence.Submit your assignment by attaching a document utilizing the link above. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M8_Review). The Module Review activity is a graded assignment. Use the rubric provided below as a guide when completing this assignment.arrow_forward
- Suppose you are a marketing consultant of e-commerce platform (Online Retail Shop) Distinguish and explain all the steps of Personal selling that you would undertake for your client to reach the customers better and build a long-lasting relationship.arrow_forwardDiscuss the five factors that influence theeffectiveness of a promotional mix andhow marketers measure promotionaleffectiveness.arrow_forwardDescribe Procter & gamble (p&g) promotional strategies of the product. Do they use traditional marketing, digital marketing?arrow_forward
- Personal Selling Differentiate between product, production, sales and marketing orientation. What is the relationship between objectives, strategies and tactics?arrow_forwardName and describe the two basic promotion mix strategies. In which strategy is advertising more important?arrow_forwardMake a promotion strategy by describing the promotion mix- any 2 of the following:advertising, personal selling, sales promotion, personal selling, or social media for your products.arrow_forward
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