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Discuss the five factors that influence the
effectiveness of a promotional mix and
how marketers measure promotional
effectiveness.
Step by step
Solved in 2 steps
- What would experiential marketing need toaccomplish in order to be a useful promotional technique?Prepare an Integrated Marketing Communication (IMC) Plan using three (3) promotional tools aimed at One (1) of the named market segments stated in the Case Study InfinixHow is promotion (advertising, personal selling, public relations, sales promotion, direct marketing) used by the LA Galaxy? Do these activities depend on the specific target markets?
- What method does should buinesses/organization use to allocate the promotion budget across marketing vehicles?Make a promotion strategy by describing the promotion mix- any 2 of the following:advertising, personal selling, sales promotion, personal selling, or social media for your products.Describe integrated marketing communicationsand how it relates to the development of anoptimal promotional mix
- Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?Assume a company is planning to promote a cereal toboth adults and children. Along what major dimensionswould these two promotional efforts have to differ fromeach other?There are two types of promotional strategy: push strategy (sales driven) and pull strategy (marketing driven) . Compare and contrast these 2 promotional strategy. Explain in a situational manner.
