Related questions
Mr. Saxena an NRI from United Kingdom had come to India for a vacation and observed that for people in India, consuming Tea is a must every single day. However, he found it very surprising that despite Indian climate being hot for more months in a year, no marketer in India was marketing ready-to-drink/consume iced tea in PET bottles. In a country where tea is so popular, why wasn't any Company trying to market ready-to drink/consume iced tea. There were other beverages like aerated soft drinks that were being sold but not iced tea which was very surprising to him. In 2018, a major study conducted across 20 countries found that the popularity of ready-to-drink/consume iced tea was steadily growing. The market for ready-to-drink/consume iced tea was expected to grow further across many countries including India. Mr. Saxena sensed a big opportunity in this virgin market where tea was so popular and which was yet to be explored and exploited by big marketers for ready-to-drink/consume iced tea. He initiated and conducted a feasibility survey for ready-to drink/consume tea in India. He decided to enter in the business of manufacturing and marketing ready-to drink/consume iced tea and prepared a strategy plan for marketing the product. But he was in a dilemma regarding the promotion of the product. He didn't have huge budgets to promote his new ready-to drink/consume iced tea. Hence he wanted to promote his product using Integrated Marketing Communications. Mr. Saxena has appointed you as Integrated Marketing Communications consultant and tells you 'You do whatever is required but I want you to make sure that this project a sure success.
Questions
Q1. Discuss the creative strategy for the ready-to-drink/consume iced tea. What is a name for the ready-to drink/consume iced tea.
Q2. Discuss the Media Strategy and the various media tools that you would use for Mr. Saxena's dream project of the ready-to-drink/consume iced tea. Give validation to your answer.?
Step by stepSolved in 2 steps
- Which level of market segmentation Ethiopian hotels used? Justify your view with examples.arrow_forwardA mobile phone company is considering introducing a new phone. Outline the steps the company would take leading up to (and including) the introduction of the new phone to the market. What steps in the new product process would it use? What aspects of the consumer adoption process would be important?arrow_forwardWhat are 5 cultural factors (e.g., family orientation, and how the product is consumed within rituals) that effect the use of selling tumblers in america ?arrow_forward
- Please answer: is selling an art or a science?arrow_forward1 What are some ethical problems B2C and C2C retailers face?arrow_forwardBefore e-commerce forced the closing of its physical stores, Toys-R-Us ruled the market for toys. Their large stores moved toys in volumes and at prices not possible for smaller retailers. Based on this description, what type of retailer was Toys-R-Us at that time? Group of answer choices wholesaler department store specialty warehouse club category killerarrow_forward
- What is the Mediterranean diet? What is the Mediterranean lifestyle? What are the primary differences between the Mediterranean diet and most affluent Americans’ diets? Could you (or do you) follow this diet and lifestyle? What would be your motivations for doing so? Why do you think this diet has received so much coverage in the media?arrow_forwardWhat is the difference between filter and instant coffee?arrow_forwardIn his article, "From converse All-Star to Bathu: Inside South Africas sneaker Mania (2023), Matimu Rikhotso indicates that the local sneaker (or tekkie) manufacturing industry is thriving in South Africa. You have decided to capitilise on this positive trend and launch your own line of sneakers. You will be using your understanding of culture and consumer behaviour to design a range of shoes that appeals to your chosen segment of consumers (ie your target group). Provide an illustration of a sneaker that will be included in the launch range. Choose a sneaker shape add relevant design elements (colours, patterns, brand name, and or brand logo that will appeal to your target group. include labels for the elements you have chosen.arrow_forward
- Are new technological devices or products designed for younger adults or older adults? What features of these items support your point of view? What changes could you make to make this product more suitable for older adults? Please respond to the above questions in more than 5 sentences.arrow_forwardOne visit to a supermarket: what are The effects of consumer culture on peoples choices.arrow_forwardDo you think viability in business important? Why? This is for our entrep subject. Hope you could help! Thank you!arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning 
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning