Can you create a marketing Plan on a coconut water?

The way consumers evaluate and choose a product depends on their degree of involvement with the product and marketing messages. Identify a brand that has high consumer involvement (Benz) and critically examine their strategies to increase consumer involvement with the product and marketing messages.

What are 5 cultural factors (e.g., family orientation, and how the product is consumed within rituals) that effect the use of selling tumblers in america ?

Are television commercials beneficial for Dove Inc? Why/How?