Discuss the advantages and disadvantages of allowing sales reps in operating rooms from the perspectives of (a) hospitals, (b) doctors, and (c) medical sales reps. Explain your reasoning.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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Discuss the advantages and disadvantages of allowing sales reps in operating rooms from the perspectives of (a) hospitals, (b) doctors, and (c) medical sales reps. Explain your reasoning.
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing