Answered: Determine the opportunity or threat •…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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SWOT ANALYSIS EXERCISE: DERIVING STRATEGY FROM THE EXTERNAL & INTERNAL ENVIRONMENTS MIDLANDS PORK PRODUCTS LIMITED Midlands Pork Products Limited is Zambia’s leading company in the processing and sale of pork. However, the company has observed that the demand for pork has been declining in the last two years. Its marketing research unit has attributed the decline in the demand for pork to two factors: First, a growing segment of the population in the country that is converting to Islam, a faith that prohibits the consumption of pork. Second, many Zambians who, for health reasons, are becoming increasingly wary of consuming pork because it is considered fattening. Required: • Determine the opportunity or threat • Determine the strength or weakness • Recommend an appropriate strategy

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