Describe how THE PROCESS DIAGRAM BELOW they could be improved and make recommendations for their improvement
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Describe how THE PROCESS DIAGRAM BELOW they could be improved and make recommendations for their improvement.
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- Suppose you work for a well-known local restaurant, and a friend ofyours is an account representative for a supplier of restaurant equipment. You know the restaurant owner is considering upgradingsome of the kitchen equipment. Although you have no purchasingauthority, your friend has asked you to arrange a meeting with therestaurant owner. You have heard unflattering rumors about thissupplier’s customer service.1. Would you arrange the meeting between your friend andyour boss?2. Would you mention the customer service rumors either toyour friend or your boss?3. Would you try to influence the purchase decision in eitherdirection15. A manager of a store wants it to be the sales leader in the region. In order to achieve this goal, the manager must analyze data to determine whether objectives have been met, efficiencies achieved, and goals obtained. Which tool should this manager use for this assessment? A:Key performance indicators (KPIs) B:Revenue growth rate (RGR) C:Customer lifetime value (CLV) D:Customer acquisition cost (CAC)Related Course Objectives:1. Assess the role of marketing research in the design and implementation of a successful marketing programme 2. Develop research strategies that will provide sound and reliable inquiry into customer characteristics and needs3. Design research instruments and procedures that will properly collect important information4. Produce report that incisively informs management and makes recommendations to resolve issues and problemsAssignment Description and Instructions:Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:1. Include four (4) research objectives2. Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography.For each give the following details:a. Participantsi. numbers, gender, age, how selected; Justify eachb. Interviews i. how many, the setting & process, length of time; Justify eachii. questions/discussions held related to the 4…
- 1(a) As a Strategic Sales Manager, how can a Sales Department department that currently uses a manual system be computerised. 1(b) From the perspective of a sales department and as a strategic sales Manager, discuss the effect of the PESTLE Analysis. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the Sales Department process(es) and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences.Driving-forces analysis typically does not include determining whether forces are acting to make competition more or less intense. O determining whether forces are acting to strengthen or weaken market demand. ○ determining whether forces are acting to cause fundamental changes in industry conditions and/or the industry's competitiveness. ○ determining whether forces are acting to cause industry rivals to shift to a different strategic group. ○ determining whether forces are acting to raise or lower industry profitability.Assignment Topic & Details: A Too SimpleMView of Marketing? There are literally 100's of different definitions of marketing available on the internet, and even marketing textbooks will use their own definition of what marketing is all about Page 1 of 2 45signmer And in the busıness world, especially across industries, you will find that different fims and different managers have a omewhat unique view of the role of marketing. As you probably know already however the key goals of marketing are to: • generate long-term profits, • deliver customer satisfaction, and • improve the competitive strengths of the organization over time. But let's now have a very simple look at the role of marketing based on these three goals. The above marketing goals are really all about getting and keeping customers. This that can we break marketing down to three simplistic responsibilities: Attract new customers (Get) Grow share of customer (Build) Retain profitable customers (Hold) In other words – GET…
- Why two out of five salespersons have resigned within six months of joining thecompany” asked marketing director to the sales manager, Sunil Kumar of Swish FlowLtd. “I think, there is something wrong with our staffing process, “responded SunilKumar, without knowing the real reasons for the turnover of salespeople.Swish Flow Ltd started manufacturing and marketing consumer durables like fansand water purifiers for household consumers and commercial firms in 1993. Thesales and marketing office was in Mumbai, the commercial capital of India. Swishflow was a newly established company and for its first year of operations, thecompany decided to recruit five salespersons to cover major metros and cities ofMaharashtra. The staffing process included the sales manager deciding the jobqualifications salespersons based on what he learnt in the MBA programme. Theadministration manger was asked to place the advertisement in the localnewspapers. The resumes of applicants were forwarded to Sunil…What would be a job title for the job description. SUMMARY: Develops and implements the strategic online marketing plans. Stays abreast ofchanges in the online marketing environment to best serve the objectives of the company andadjusts plans accordingly. Responsible for overseeing other aspects of the e-commerce site suchas advertising and content components.Manage all site development and online information: 50%• Direct internet strategy and manage overall e-commerce site presence and effectiveness.• Develop plans for enhancing e-commerce site and present recommendations to marketingdirector and senior executives.• Support specific business objectives and enforce the company’s brand image online.• Design and set standards for the look-and-feel of the entire site.• Oversee all web development, testing/proofing, publishing, and archiving.• Negotiate online related contracts.• Act as point person for all e-commerce initiatives. Manage internet marketing team. Manage development and…Why Your Healthcare Practice Needs a Marketing PlanCan you help me with these two discussion question 1 & 2 and week 1 assignmentDiscussion Question 1“Customer-Oriented ” In the business world, successful businesses listen to their customers’ voices and strive to provide exceptional customers’ services. This practice may not be widely accepted in the healthcare industry. Articulate at least two customer-oriented elements when developing a strategic plan for a 250-bed community hospitalDiscussion Question 2“Issues and Opportunities”There are 20 key issues listed by the American Hospital Association. Please select two issues from the list and present them as two marketing related opportunities to a healthcare related organization. Make sure you describe the type of healthcare organization in your response. If you work for a healthcare organization, you may present these two opportunities to your organization. …
- 6 For Clear Segment (CS) company TAM is 500K with the Premium Segment being 20% of themarket, the Midsegment being 25%, and the Budget Segment 55% of the market.The premium version of CS’s offering is sold for $1000 with a 60% UCM; the middle versionis sold for $600 with a 35% margin, and the budget version is sold for $300 with a 20% margin. Calculate the market sizes, Product UCMs, and possible contributions of eachsegment.CVP Analysis; Commissions; Ethics Lionel Corporation manufactures pharmaceutical products sold through a network of sales agents in the United States and Canada. The agents are currently paid an 18% commission on sales; that percentage was used when Lionel prepared the following budgeted income statement for the fiscal year ending June 30, 2019: Lionel Corporation Budgeted Income Statement For the Year Ending June 30, 2019 ($000 omitted) Sales $28,500 Cost of goods sold Variable $12,825 Fixed 3,500 16,325 Gross profit $12,175 Selling and administrative costs Commissions $ 5,130 Fixed advertising cost 800 Fixed administrative cost 2,150 8,080 Operating income $ 4,095 Fixed interest cost 705 Income before income taxes $ 3,390 Income taxes (30%) 1,017 Net income $ 2,373 Since the completion of the income statement, Lionel has learned that its sales agents are requiring a 5% increase in their commission rate (to 23%) for the upcoming year. As a result, Lionel’s president has…Creative Homework/Shorr Projecr Assume that youare employed in the marketing department of a firmthat is producing an electric scooter. In developing thisproduct, you realize that it is important to provide acore product, an actual product, and an augmentedproduct that meets the needs of customers. Developan outline of how your firm might provide these threeproduct layers in the electric scooter