Q1-“Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory marketing (senses), what do you understand from this statement? Please make comments with your own words.

Q1-“Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory marketing (senses), what do you understand from this statement? Please make comments with your own words.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.

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