Q1-“Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory marketing (senses), what do you understand from this statement? Please make comments with your own words.

2. For the managers of these brands, how might a psychographics-based segmentation approach for used for making target market decisions?

Question 2 What is the purpose of influencer marketing? Using influencial celebrities for disinformation campaigns against competitors Targeting people known to influence others who may be potential customers Key corporate officers infuencing the daily management of frontline employees Posting signs in a store to influence purchase decisions at the point of sale View Feedback Question 3 When does a consumer become a customer? When the consumer wishes he could buy the product When the consumer acknowledges a need for a product or service that he wants to fill While a person stands in line to buy a product When a consumer buys a product or service for the first time View Feedback Question 6 Which type of customer loyalty would marketers prefer? Attitudinal loyalty Complete loyalty Marketers don’t care if a customer is loyal Behavioral loyalty View Feedback Question 7 What is one strategy for generating attitudinal loyalty? By developing a memorable logo that conveys the attitude…

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Q) Use the Multi-attribute model to explain how a marketing manager of MG can change consumer’s attitude towards company’s brand by;                                                                     Capitalizing on Relative Advantage Strengthening Perceived Linkages Adding a New Attribute Influencing Competitor’s Ratings Use this comparison to strengthen your answer Attributes Importance Proton-SAGA MG- 5 Toyota – Yaris Comfort 6 7 9 10 Value for money 10 9 10 8 Styling 7 8 9 8 Road-Safety 9 9 9 7 Drive 6 7 8 8 Engine 5 7 8 10 Durability 8 6 7 10 Maintenance 4 5 5 7 Total 414 462 465

Create your own business idea that includes: Description of the product or service Why the company has decided to expand globally Specify the markets and/or countries where the company is going to enter Prepare the SWOT analysis for your business idea Brand (sub-brand) name, slogan, and the key message for (one) target group Marketing mix concept to promote the product

Identify any company in which you are familar Define and critique their marketing strategy What is their target market fro which products What are the components of their marketing mix is the strategy cohesive ? 250 well written words

Monitor a hobby- or product-based interest group for a week. What types of motives and emotions are involved with the activity or product? What are the marketing implications of this?

Suppose you have a leather Brand company tells about customer perceptions towards your brand company through sensation and uses a questionnaire to identify customer perceptions and Also include self-concept and brand personality?Note: Answer should be conceptional don't copy waste

Assessment Activity 7: Directions: Fill-in the box the four bases of market segmentation: GEOGRAPHIC DEMOGRAPHICc PSYCHOGRAPHIC BEHAVIORAL