Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Do you anticipate any changes in your lifestyle in
the next five years? What will cause these changes?
What new products or brands will you consume
because of these changes?
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- What is the difference between a durable good anda nondurable good? What are the main differencesamong convenience, shopping, and specialty products?arrow_forwardConsumer behavior is strongly influenced by many internal factors or conditions including demographics, psychographics (lifestyle), personality motivation, knowledge, attitudes, beliefs, and feelings. Based on the brand of your current mobile phone; please discuss the psychological factors which influenced your buying decision. (providing a clear justification for each of the factors discussed).arrow_forwardWhat is the Net Promoter Score?arrow_forward
- What special marketing issues are involved in try-ing to reach them?arrow_forwardT F Consumers will probably pay in large part forcleaning up our environment through increasedtaxes or increased product cost.arrow_forwardQ - Cultural SocialPersonal, and psychological characteristics affect consumers' purchase decisions. What factors influenced your decision to buy the specific smart phone you have? Expalin those factors.arrow_forward
- (1) Are there any products or brands you are so loyalto that you will purchase them at almost any price?Will you accept less expensive substitutes? (2) Haveyou ever purchased something simply because it wason sale? Why or why not?arrow_forwardYoung children seldom have any money of their own to spend, nor can they get to the store to buy things. Why, then, are marketers so anxious to advertise to children?arrow_forward. Id, Ego and Super Ego also look at the consumer traits?arrow_forward
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