Chapter 10 discusses Maslow’s hierarchy of needs.Which of those needs does Ford attempt to cater towhen marketing to Millennials? (Hint: More thanone answer is correct.)

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter5: Marketing Research And Information Systems
Section5.1: Big Boom Theory: Marketing Research Targets Baby Boomers
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Chapter 10 discusses Maslow’s hierarchy of needs.
Which of those needs does Ford attempt to cater to
when marketing to Millennials? (Hint: More than
one answer is correct.)

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