Describe a purchase or expense in your workplace that you or your bosses made which turned out to cost much more than expected (or cost far less than expected, with the added stipulation that everyone found the investment to be much more valuable than anticipated), and what the impact on the business was. Limit this discussion to non-food-related investments.

Describe a purchase or expense in your workplace that you or your bosses made which turned out to cost much more than expected (or cost far less than expected, with the added stipulation that everyone found the investment to be much more valuable than anticipated), and what the impact on the business was. Limit this discussion to non-food-related investments.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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