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- 1. Why is the product life cycle an important consideration in selecting and developing a marketing strategy? 2. What are the core differences among the PLC stages that force marketers to alter their marketing programs over time?This is a marketing topic... Determine, how can a company create a unique value proposition that sets it apart from competitors, and how should this be communicated in the marketing plan?Explain ,,, How does brand proliferation impact a company's marketing strategy?
- Choose a product and then describe how you would use the Ansoff product-market growth matrix to design strategies for market penetration, product development, market development, and diversification of that product. Do not copy from another chug answer. Authentic answers only please.Select a product type and particular brand of !hatproduct to study: it can be in any product calegory youchoose. If you are doing a marketing plan projecl foryour markeling course, you may use that product forthis exercise. If not, choose a product type and brandthat you use and like, one thal you mighl use and arecurious about, or one that you dislike(1) Would two companies interested in the samegroup of customers automatically use the same targetmarket approach (such as differentiated orconcentrated)? Why or why not? (2) Why aren’tmarketers ultimately in control of the positions theirproducts achieve in the marketplace?
- Brands are: 1. Samsung 2. Apple (iPhone) Conduct a competitor analysis of at least 2 competitors’ brands Analyze needs brands satisfy each brands Analyze value proposition of each brands Analyze differentiation of each brandPlease list three (3) brands and companies you like and are loyal to. Why do you think you like and are loyal to these brands? List the name of a brand you can’t stand. Why not? View at least one (1) other post and respond to the post in at least 1-2 paragraphs. Choose one or more of the following ways to respond: Share specifically what you relate to regarding the other teams' brands and “How do these brands address the challenges and opportunities you perceive in the marketplace? Offer specific suggestions or insights from your perspective and experience as a consumer of your colleague's brand. Also, highlight what you have learned about marketing from this activity.Explain why you chose this dell laptop product over others you may have considered. You may want to consider how it differentiated itself from other products and which elements of the marketing mix it used to build this differentiation Chose = what is the decision making process and choice criteria – what theory is relevant? Differentiated - what is differentiation and how is it applied here? Marketing Mix
- Two MBA students embarked on their venture thesis. They were Ronaldo Pingol and Cristina Pastrana. They developed a new product called Lampturn. Essentially, this new product was a desk lantern that reflected colorful and moving images onto the lantern screen. The product was positioned as a novelty night lamp for children's bedrooms or a mood lamp for living rooms. The images were illuminated on the lampscreen by an electric bulb of small-wattage. As the lamp was lit, the heat of the lamp caused the lamp to turn. While the screen revolved around the four sides of the rectangular lamp, an illusion of changing shapes and sizes was created while the images moved from one end of the screen to another.what is Competitor Analysis?2.1 Market Success: Using the Roger’s diffusion of Innovations theory, assess the market success of ANY ONE of the following products: Plant-based meats 3-D printers Fitness trackers