A news report recently suggested DEFG Company provided misleading information and gave a false impression that their products are environmentally friendly. Which of the following is the term for this negative practice? options: a) Lemon marketing b) Greenwashing c) Perception marketing d) Reverse marketing

A news report recently suggested DEFG Company provided misleading information and gave a false impression that their products are environmentally friendly. Which of the following is the term for this negative practice? options: a) Lemon marketing b) Greenwashing c) Perception marketing d) Reverse marketing

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 2DYMP

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