Do you categorize advertisements for bulletproof backpacks for kids as ethical or unethical? Discuss the rationale for your viewpoint.

What are the legal implications and requirements related to advertising and marketing, including truth in advertising, copyright infringement, and deceptive trade practices?

Choose a product for which you are interested in creating a marketing plan. It can be a product that already exists, or one you would like to launch. It must be a legal product.  Specifically describe your product. The most important requirement for this assignment is that the reader has a clear understanding of your product, what it does for the consumer, and how it works or functions. Some information you should include is the name of your product. If you are choosing to create about a product you would like to launch, be sure to create a name for your product and try to be creative. Explain the features and benefits, making sure to differentiate between these two concepts. The “product” section is the most important of the four Ps of marketing: product, price, place, and promotion. Effectively completing this part of the project should set you up for success for the rest of the project.

Does the Federal Trade Commission address this issue? Go to http://www.ftc.gov and search for guidelines for small business advertising or e-commerce. What does Jane risk in making false claims in her ads?