Big Bang or Big Bust: Marketing Bulletproof Products for Children
1. Do you categorize advertisements for bulletproof backpacks for kids as ethical or unethical? Discuss the rationale for your viewpoint.
2. Are there conditions for which fear-appeal advertising campaigns are appropriate? Explain your answer by providing examples.
3. To what extent is the marketing and advertising industry responsible for ensuring ethical standards of advertising are defined and implemented?
4. To what extent are marketing and advertising agencies responsible for ensuring ethical standards of advertising are defined and implemented?
5. To what extent are marketing and advertising professionals responsible for ensuring ethical standards of advertising are defined and implemented?
6. Should Michelle accept the job offer as a marketing employee at a company that sells bulletproof products for children?
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