handi owns a Bakery in Cape Town called Special Moments Bakery. She imports special flours from Brazil. These ingredients are generally grown in the summer and exports take place in autumn. Thandi must therefore buy in bulk and freeze excess stock to ensure supply all year round. Thandi’s sales have recently dropped. A customer survey has revealed that customers find the cakes too expensive. Customers have also complained about the payment equipment being too slow. They suggested Thandi include Zapper as a payment option. To address these concerns, She would like to offer a two for one special hoping to attract more customers and will be introducing zapper to 2 facilitate the payment process.    1 - Identify an example of the Ownership gap and explain how Thandi plans  on closing this gap. 2 - Identify an example of the Time Gap and explain how Thandi plans on  closing this gap.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section10.2: Dollar Shave Club Faces Sharp Competition
Problem 1C
icon
Related questions
icon
Concept explainers
Topic Video
Question

Thandi owns a Bakery in Cape Town called Special Moments Bakery. She imports
special flours from Brazil. These ingredients are generally grown in the summer and
exports take place in autumn. Thandi must therefore buy in bulk and freeze excess
stock to ensure supply all year round. Thandi’s sales have recently dropped. A
customer survey has revealed that customers find the cakes too expensive.
Customers have also complained about the payment equipment being too slow. They
suggested Thandi include Zapper as a payment option. To address these concerns,
She would like to offer a two for one special hoping to attract more customers and
will be introducing zapper to 2 facilitate the payment process. 

 

1 - Identify an example of the Ownership gap and explain how Thandi plans
 on closing this gap.


2 - Identify an example of the Time Gap and explain how Thandi plans on
 closing this gap.

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing