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Explain the importance of relationship marketing and green marketing.
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- What is green marketing? How does it relate to corporate social responsibility (CRS) and marketing ethics? Provide an analysis of a company that is practicing and promoting green marketing. Are they successful in their efforts? Why or why not?Compare and contrast how the marketing concept, the societal marketing concept, and the sustainable marketing concept meet the needs of consumers and companies.How does a strong commitment to green marketing enhance corporate reputation?