This is about the development of new products in international markets. Remember that products are defined or refer to goods and services. You must answer the following questions: How are standardization and adaptation strategies applied in SMEs that pursue the internationalization of their products? Define in your own words the concept of marketing in terms of the local and international context.
This is about the development of new products in international markets. Remember that products are defined or refer to goods and services. You must answer the following questions: How are standardization and adaptation strategies applied in SMEs that pursue the internationalization of their products? Define in your own words the concept of marketing in terms of the local and international context.
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 3DYMP
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This is about the development of new products in international markets. Remember that products are defined or refer to goods and services. You must answer the following questions:
How are standardization and adaptation strategies applied in SMEs that pursue the internationalization of their products?
Define in your own words the concept of marketing in terms of the local and international context.
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