Answered: come up 7-11. How do marketers use…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question 7-13

Transcribed Image Text:things to them and provide ideas for their future. In about marketing-you will need to explain some their target marketing. They are pretty unsophisticated makes you unlic Other decisions you tifying whether a single segment or rather than one you have created. ctivities come up with of uses of brand anthropomorphism? 7-11. How do marketers use perceptual maps to help them develop effective positioning strategies? 7-12. Explain content marketing and geodemography. What is customer loyalty and customer stickiness? or- cet or Activities: Apply What You've Learned 7-13. Creative Homework/Short Project You are an entrepre- neur who is designing a new line of boutique hotels located along California's coastline. Each of the 100 guest rooms in each hotel will offer upscale decor, Wi-Fi, a mini bar stocked with high-end snacks, pre- mium beers, and top-label liquors for a nightly rate of $315. The hotels will have a spa, an onsite restaurant, and a separate full-service bar that features local musi- cians. Describe in detail the demographics-age, gen der, family life cycle, income and social class, ethnicity, and place of residence-of your target customer. 7-14. Creative Homework/Short Project. Assume that a se regional microbrewery has hired you to help them or if- ng e. In

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