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Victor has been making basic mouse traps since 1898.  This year, Victor expects a total contribution (TC) of $324,003.48 on sales of 217,452 units.  Wholesalers distribute the mouse traps through independent hardware stores and home centers.  The wholesalers use a selling price basis of 20%, earning them a CPU of $0.62 per mouse trap.  Consumers buy the mouse traps for $4.99.     (d)    If all channel members follow this channel costing structure, all units are sold, and Victor has an 8.35% M/S based on industry retail sales, what are industry sales ($) at retail?     $12,784,344.71     $12,995,035.69     $13,232,834,21     $13,100,688.67

Victor has been making basic mouse traps since 1898.  This year, Victor expects a total contribution (TC) of $324,003.48 on sales of 217,452 units.  Wholesalers distribute the mouse traps through independent hardware stores and home centers.  The wholesalers use a selling price basis of 20%, earning them a CPU of $0.62 per mouse trap.  Consumers buy the mouse traps for $4.99.     (d)    If all channel members follow this channel costing structure, all units are sold, and Victor has an 8.35% M/S based on industry retail sales, what are industry sales ($) at retail?     $12,784,344.71     $12,995,035.69     $13,232,834,21     $13,100,688.67

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. Victor has been making basic mouse traps since 1898.  This year, Victor expects a total contribution (TC) of $324,003.48 on sales of 217,452 units.  Wholesalers distribute the mouse traps through independent hardware stores and home centers.  The wholesalers use a selling price basis of 20%, earning them a CPU of $0.62 per mouse trap.  Consumers buy the mouse traps for $4.99.  

     

    (d)    If all channel members follow this channel costing structure, all units are sold, and Victor has an 8.35% M/S based on industry retail sales, what are industry sales ($) at retail?

       

    $12,784,344.71
       

    $12,995,035.69
       

    $13,232,834,21
       

    $13,100,688.67
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