1. Write 2 products/services you want pursue if you become to an entrepreneur. 2. Identify your target market by answering the following question in the box provided below. a. WHO are your target customers? b. WHY are you targeting those people? c. WHAT is your goal in targeting these customers? Product/Service Target Market Who: 1. What: Why: Who: 2. What: Why:
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- As a young Graduate who has been employed by Kyekyewere Limited who operates four different types of Businesses in four different industries as follows:a) Cash Cowb) Starc) Question Mark / Problem child andd) DogsWith the knowledge skills and competencies that you have acquired as a Graduate who studied Management of Small and Medium Enterprise Advise Management about these Investment Portfolios in the various industry (s). Your advice should cover the followinga) Explain to Management what Cash cow, Star , Question mark and Dogs industries represent.b) Advise Management on which firm(s) demand further investment and why? c) Advise Management on which firm(s) to close down and why?The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. Questions 1. Provide a discussion on the 4P’s of the marketing mix for a product of your choice. 2. Determine the market segmentation for the product discussed in question 1 above.iness MarketingQ&A LibraryWhat are the significant findings/ key matters of Southwest Airlines What are the significant findings/ key matters of Southwest Airlines close Get live help whenever you need from online tutors!Try bartleby tutor todayarrow_forward Question Rollin King and Herb Kelleher started Southwest Airlines in 1971 with this idea: if they could take airline passengers where they want to go, on time, at the lowest possible price, and have a good time while doing it, people would love to fly their airline. The result? No other airline in the industry's history has enjoyed the customer loyalty and extended profitability for which Southwest is now famous. The company now flies more than 3,400 times each day to over 64 destinations across the United States There's more to the story, however, than making promises and hoping to fulfill them. A large part of Southwest Airlines' success lies in its ability to plan long-term capacity to better match demand,…
- 1.Visit Ryanair’s website. Compare its website with one of its competitor, like Spirit Air, and give recommendations on how Ryanair can utilize .it’s website as a strategic marketing tool to enhance its .competitiveness. How can it improve the website to function more effectively and enhance the company’s efficiency in serving its potential customers?1. Discuss the relationship of product and customer’s needs. 2. Discuss the relationship of price and cost of the customers. 3. Discuss the relationship of place and convenience. 4. Discuss the relationship of promotion and communications. 5. Are 4Cs important in marketing? Why? 6. Why is there a need to discuss 4Cs in marketing?Business: Coffee shop - Focus on how will meet the needs of your target market especially in this time of this COVID-19 pandemic. In your chosen product/service give 3 reasons why you are proposing these products or services. Product/service: COFFEE 3 Reason of choosing the product/service:1.2.3.
- Creative Homework/Shorr Projecr Assume that youare employed in the marketing department of a firmthat is producing an electric scooter. In developing thisproduct, you realize that it is important to provide acore product, an actual product, and an augmentedproduct that meets the needs of customers. Developan outline of how your firm might provide these threeproduct layers in the electric scootersuppose that you are a managing partner of a local accounting firm, responsible for the business development. there are around 50 staff members in the firm. currently the business has two units, assurance service and taxation accounting services. now the firm plans to expand its business into business information system consulting area. 1) pleas discuss the potential customer bases that the firm might have. 2) Please use marketing 4Ps as a tool to discuss how the firm can develope its new business in IT consulting are.Q2. How can B&D increase the probability that the consumer will buy its new small appliance products? What are the success-factors (activities) associated with effective marketing your group can think of. List & explain each. Pls Answer the Question from Below Context : Black and Decker, a noted marketer of products for the do-it-yourself market, acquired the General Electric Company’s small home appliancebusiness in 1985 for $300 million. B&D had enjoyed a 50 percent market share in the worldwide market for power tools, but the recession of the early 1980s and competition, especially from the Japanese, forced changes in manufacturing and marketing at B&D and led to the GE acquisition. Makita of Japan, for instance, which offered competitive power tools at a lower price, and in a very short time its market share was nearly equal to B&D’s. Alongside emerged a host of other emerging brandsB&D executives realized that the company could not stand still, and ride on…
- * Can you give me very short answers to each question below? 1. What food would you be if you imagined yourself as a meal? 2. Which feature of the food you look like do you identify with? 3. When you consider yourself a customer, which animal do you think you are like? 4. Which feature of the animal you look like do you identify with? 5. What is the most important criterion for you when choosing the market where you will shop? 6. If you are a manufacturer, what is the most important feature you will look for in your wholesaler and retailer? 7. Suppose you are working for a corporate firm as a sales representative. What would your first approach to a customer who was not satisfied with a product you sold, what would you do? As a customer, explain which masks you wear in 24 hours and which roles you play.1. Analysis of Current Marketing Strategies Choose a hospitality business (e.g., hotel, restaurant, travel agency) andconduct an in-depth analysis of its current marketing strategies. Evaluate the effectiveness of their current marketing efforts in reachingtheir target audience and driving customer engagement. Identify any strengths, weaknesses, opportunities, or threats in theircurrent marketing approach.2. Development of Marketing Plan Based on your analysis, develop a comprehensive marketing plan for thechosen hospitality business. Clearly outline the goals, target audience, positioning, and marketingtactics to be employed. Include a detailed timeline and budget for implementing the marketingplan. Justify your choices by explaining how they align with the business'sobjectives and address the identified strengths, weaknesses,opportunities, or threats.3. Creativity and Innovation in Marketing Approach Demonstrate creativity and innovation in your proposed…This is short question and has 5 sub parts interrelated. 1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path. 2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source. 3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For…