The text provides a seven-step procedure foranalyzing a foreign market. Using this procedure,analyze your country as a market fora. Laptop computers from Japan.b. Automobiles from Korea.c. Sunglasses from Italy.d. Wine from Chile

Which is NOT a benefit of standardized global advertising? A) greater global advertising coordination B) lower advertising costs C) higher appeal to varying demographics D) consistent worldwide image

As a guide to cultural adaptation, marketers should understand how their own culture influences their assumptions of other culture. True or False

Which of the following is one of the main political causes of instability in international markets? Environmental awareness Differences in economic philosophies Varied taxing conventions Global focus

Which of the following is not an international market oriention a)Ethnocentric b)Geocentric c) Expocentric d) Regiocentric

The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country. cultural symbol O anthropomorphic code back translation semantic representation O civil analysis

Assume the role of a product manager who is searching for products to import to the US. Propose how the product (Oho Chips) might be marketable to a broader segment of people in the US (not just an ethnic minority group). 1. Review each of the four aspects of the product's marketing mix and which components: (1) could be left standardized, (2) would need to be adapted in some minor ways, or (3) would require complete change. Justify your thinking. a.Product b.Price c.Promotion d.Place 2. Identify and justify the segment of consumers you would focus your marketing efforts upon. Discuss how you would want to position this product in consumers' minds (i.e., what two or three words would you use to describe this product) so that they would think it worth the cost. Create a tagline/slogan that you think fits the positioning which you could use to promote the product. 3. Give the pros and cons of proceeding with this product. 4. Discuss the additional data that you would want in order to…

Suppose that Kellogg's Company can only focus on two (2) of the employ, Demographic, Psychographic, and behavioral segments while entering a new country due to restricted marketing resources, keeping in mind that kellogg's target audience is to promote the importance of breakfast and to raise fund for the help a child breakfast campaign. Describe at least three (3) factors kellogg's company would consider when evaluating which segments to actually target when entering a new country. Which two (2) would the company eventually choose and why?

In detail, explain and give an example of each stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations using the country-of-origin effect on product perception.

Pick one of these 4 brands, then explain how it decide the Global Marketing Program by adjusting their Marketing Mix when entering the Indonesian market! o Samsung from Korea (Mobile) o Toyota from Japan (Car) o Coca Cola from the United States (Beverage) o Adidas from Germany (Shoes)