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Discuss how the marketing concept contributes to a
company’s long-term success.
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- Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.Give at least three advantages and three disadvantages of each marketing concept/marketing management philosophyCan a business or company make a marketing strategy without making marketing tactics?
- Which components of a marketing plan are suitable for developing market growth strategies? ExplainWhy do companies use market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy?How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?