Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Tahseen Poonawala strongly believe that his priority in life is to lead a “comfortable life.” This would fit in as
a.
Instrumental Value
b.
Terminal Value
c.
Self monitoring
d.
Behaviour
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