Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Can you guys help me on this? Thank you!

In your responses to your classmates: Tell them two strategies of Negative Messages they used well and how. Next, share one component (quote it from their email) of their email that needs improvement regarding delivering Negative Messages. Explain why this is not the best negative news strategy, and offer an example of how it could be revised (give the exact words you would use to improve the email).

Here is my classmate's work:

 

Dear Mr. Simmons,
Thank you for reaching out to us regarding your recent incident involving your smartphone and our rugged
smartphone case. We sincerely apologize for the inconvenience you have experienced.
After carefully reviewing your claim, we regret to inform you that we are unable to approve your request for
reimbursement based on the terms outlined in our guarantee. Our guarantee specifies that we will reimburse
customers for the cost of a new phone if the case fails to protect it under certain specified conditions, including
drops of up to 6 feet, spills of beverages or household chemicals, being crushed by objects up to 100 pounds, or
being chewed on by common household pets.
Unfortunately, the circumstances described in your case fall outside of the parameters outlined in our guarantee.
We understand that accidents can happen in various environments, including agricultural settings, but we must
adhere to the terms of our guarantee as stated.
We sincerely appreciate your understanding in this matter. If you have any further questions or concerns, please do
not hesitate to contact us.
Best regards,
Monae Mason
Customer Support Director
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Transcribed Image Text:Dear Mr. Simmons, Thank you for reaching out to us regarding your recent incident involving your smartphone and our rugged smartphone case. We sincerely apologize for the inconvenience you have experienced. After carefully reviewing your claim, we regret to inform you that we are unable to approve your request for reimbursement based on the terms outlined in our guarantee. Our guarantee specifies that we will reimburse customers for the cost of a new phone if the case fails to protect it under certain specified conditions, including drops of up to 6 feet, spills of beverages or household chemicals, being crushed by objects up to 100 pounds, or being chewed on by common household pets. Unfortunately, the circumstances described in your case fall outside of the parameters outlined in our guarantee. We understand that accidents can happen in various environments, including agricultural settings, but we must adhere to the terms of our guarantee as stated. We sincerely appreciate your understanding in this matter. If you have any further questions or concerns, please do not hesitate to contact us. Best regards, Monae Mason Customer Support Director
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