c) Product concepts

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
Section: Chapter Questions
Problem 2DYMP
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Product improvements, product modifications, and original products can all be classified as
…………
a) Pioneer products
b) New products
c) Product concepts
d) Product ideas
e) Test products

 

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