Answered: c) Product concepts

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Product improvements, product modifications, and original products can all be classified as
…………
a) Pioneer products
b) New products
c) Product concepts
d) Product ideas
e) Test products

Expert Solution

Step 1

An object, good, or service that can satiate clients' requirements or wants is referred to as a product. It is provided for sale in the market and is one of the essential components of the marketing mix. A product is merely a tool or medium for offering customers a service. Successful items are essential to the market. Marketers make product decisions first, and these judgments serve as the foundation for all other marketing decisions, including price, promotion, and distribution.

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