State your general findings that you can use in creating a product. (Shark Tank Review and Analysis)

CASE STUDYFrom Holiday Inns to the InterContinental Hotels GroupThe history of the Holiday Inn motel chain is one of the great success stories in United States business. Its founder, Kemmons Wilson, while vacationing in the early-1950s, found the motels he stayed in to be small, expensive, and of unpredictable quality. This discovery, along with an unprecedented amount of highway travel due to the new, integrated interstate highway program, triggered a realization: there was an unmet customer need—a gap in the market for quality accommodations. Holiday Inn was founded to meet that need. From the beginning, Holiday Inn set the standard for offering motel features such as air-conditioning and icemakers while keeping room rates reasonable. These amenities enhanced the motels’ popularity, and motel franchising, which was Wilson’s own invention, made rapid expansion possible. By 1960, Holiday Inn hotels could be found in virtually every major city and on every major highway. Before the…

Discuss the potential risks of insert anomalies for businesses.  Create your own example to explain your main points.

Case Study: Juicy Fruit Gum  describe the current product life cycle stage of Juicy Fruit Gum and why you chose this stage. How would you classify classify Juicy Fruit Gum using the four consumer product categories described in the reading? Make sure to indicate why you chose this category.  What are the attributes of this brand and how do they create value for the customers? Make sure to list all attributes from the case.