Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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8. Which of the following are examples of distinctive assets of a brand? (Select all
that apply.)
Group of answer choices
The Campbell's soup red and white label.
The sound an Apple Computer has made at startup for the past 35 years.
An internal feature of the product design which isn't seen or heard by the customer.
The price the product.
A company's logo.
The striking colors of a bag of Dorito's chips.
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Transcribed Image Text:8. Which of the following are examples of distinctive assets of a brand? (Select all that apply.) Group of answer choices The Campbell's soup red and white label. The sound an Apple Computer has made at startup for the past 35 years. An internal feature of the product design which isn't seen or heard by the customer. The price the product. A company's logo. The striking colors of a bag of Dorito's chips.
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