8. Which of the following are examples of distinctive assets of a brand? (Select all that apply.) Group of answer choices The Campbell's soup red and white label. The sound an Apple Computer has made at startup for the past 35 years. An internal feature of the product design which isn't seen or heard by the customer. The price the product. A company's logo. The striking colors of a bag of Dorito's chips.

8. Which of the following are examples of distinctive assets of a brand? (Select all that apply.) Group of answer choices The Campbell's soup red and white label. The sound an Apple Computer has made at startup for the past 35 years. An internal feature of the product design which isn't seen or heard by the customer. The price the product. A company's logo. The striking colors of a bag of Dorito's chips.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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