BMW bought billboard advertising at the Jays' games for $80,000. It is estimated that they sold an additional 50 cars during the campaign. The contribution margin they made on each car during this promotional campaign was $2,000.  What is the ROMI for the billboard advertising?

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“Top 10 Most Misleading TV Commercials” discuss some deceptive and morally questionable techniques used in advertising.

Advertisement in television (TV) is usually to inform and persuade viewers to buy your products and services. This means that the person appearing in the advertisement must have some credibility. Credibility comes from a person that one can trust or who has the credibility to endorse the product. In Australia it is usually well known Australian personalities who appear in the TV advertisement or likewise Vietnamese in Vietnam. However in Japan, there seems to a huge number of foreigners appearing in Japanese TV commercial advertisement (examples are Arnold Schwarzenegger who appeared in TV ads endorsing a Japanese tonic drink called Arinamin, Bruce Willis appearing in Subaru and Maki jewellery, Brad Pitt in Edwin jeans, Charlize Theron in Honda TV ad , Catherine Zeta Jones for Lux or Pierce Brosnan for Visa card or David and Victoria Beckham for a Japanese cosmetic product called TBC and David Beckham appearing in Meij’s chocolate called “Fran”). Question: What seems to the main…

Examine a Centers for Disease Control (CDC) advertising campaign that promotes the influenza (flu) vaccination. Analyze the campaign to discover the target audience and the advertising techniques used. Then, evaluate the effectiveness of these advertising techniques. Write a five-paragraph essay in which you explain how the advertising campaign effectively promotes the influenza vaccination to a range of audiences

Advertising – how does the organization candlewood suites hotels utilize paid promotions.

As the Vice President of Rochester Preferred Travel, you are upset with Premier Promos. Premier is a catalog company that provides imprinted promotional products for companies. Your travel service was looking for something special to offer in promoting its cruise ship travel packages. Premier offered free samples of its promotional merchandise, under its "No Surprise" policy. You asked yourself, "What can we lose?" and on January 11, you placed a telephone order for a number of samples. These included: An insulated lunch sack A portable power strip in a zippered case A square-ended barrel bag with fanny pack A deluxe canvas attaché case Two colors of garment-dyed sweatshirts All items were supposed to be free. But it seemed odd to you when they asked for your company's credit card number. This was because Premier had promised to bill you only if you decided to keep these sample items. When the items arrived. You were not pleased. You returned them all on January 21. You have a…

Pauline is a photographer. She takes photographs for a local advertising agency to use to help its clients create advertising campaigns. Pauline belongs to which advertising group? Multiple Choice encoders suppliers clients creators agencies

Choose any current advertising campaign which in your opinion is highly effective. Briefly outline the campaign. State what you believe its objectives are. Explain why you believe these objectives are being met effectively.

3. You are working as a marketing consultant for a new start-up. The company seeks to establish a successful marketing strategy for their upcoming product launch. In this context, distinguish between the Marketing Mix and the Promotional Mix, and elaborate on the elements of the Promotional Mix and how they can be effectively utilized to promote the new product. Provide real-world examples to support your explanations.