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- v . In what ways can companies utilize surprise and delight tactics as a sales promotion technique to create positive brand associations and increase customer loyalty?1.What is the role of sales promotion in marketing? 2.Aside from the negative effect on brand equity, what else are the disadvantages of sales promotion? 3.Base from your own understanding, look for three examples of different product/brand in your home that uses sales promotion. (Attached photos here) 4.How does sales promotion help advertising and vice versa? 5.Is sales promotion part of advertising or is advertising part of sales promotion? Explain.(1) Why is the canned approach inadequate for manyselling situations? (2) Why should a salesperson takethe time to qualify sales leads?
- Q2 Considering the promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as___________________. Select one: a. public relations b. personal selling c. sales promotion d. advertisingIt is an important marketing tool to obtain a business a) preparation b) bidder c) bid d) planning19. A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies? A) Sales promotions B) Special offers C) Trade shows D) Point-of-sale displays E) Missionary selling
- Following are the advantages of personal selling, except: O a Most practical promotional option O b. Two way communication Oc. Flexibility O d. Time consuming out of uestion16. Salespeople can be asked how much they are likely to sell when completing a survey of salesforce opinion. Select one: OTrue O False4- What are some ways to improve the skills of an organization's sales staff? Explain them.