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27- The type of sales organization where each salesperson is assigned to a particular industries retailers and institutions is called: a. Customer specialized sales organization b. Line and staff sales organization c. Functional sales organization d. Line sales organization

27- The type of sales organization where each salesperson is assigned to a particular industries retailers and institutions is called: a. Customer specialized sales organization b. Line and staff sales organization c. Functional sales organization d. Line sales organization

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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27-

The type of sales organization where each salesperson is assigned to a particular industries retailers and institutions is called:
a.
Customer specialized sales organization
b.
Line and staff sales organization
c.
Functional sales organization
d.
Line sales organization
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