You have an attractive brochuie, what would be the most effective way to use it for promotion? Consider costs.

What are some advantages and disadvantages of an outcome-based evaluation on individual salespeople?

This activity encourages you to experience the effects of promotions in your daily life by becoming still and observing the different types of promotional activities occurring around you.  Be aware and write down all of the mediums in which you are exposed to promotional messages for a day or two. Be aware of all the possible mediums, not just the obvious ones, such as promotional messages embedded in television programs (product placement), in movies (product placements / brands mentioned by name), in video games, on your clothing, on your phone, on shopping bags, on takeout containers, etc.   Discuss: How many promotional messages were you exposed to?  Did you have the ability to choose to avoid each message (again, don't forget about the less than obvious ones).  Discuss what, if any, impact these experiences have on your perceptions and attitudes. Please take some time to think about this.

What advantages does personal selling offer over types of promotion?

You are applying for a job in an advertising agency. Write an ad about yourself, explaining your unique selling proposition and why they should hire you.

Think of a successful advertisement for a product. This could be a print ad, commercial, or other marketing strategy. What was it and why do you think it was so successful?

Direct Marketing is an interactive system that uses one or more promotion media to effect a measurable response at any location. You have just been appointed the first ever sales manager of a company selling a range of outdoor leisure clothing and equipment. These are at present only distributed through excusive retail outlets. Your priority is to increase sales by direct marketing techniques. Prepare a report setting our how you would do this in the next year.

Imagine that you are working in the marketing department of a big hotel chain in Canada. How would you use the promotional mix tools to target at leisure travelers who travel for pleasure vs. companies that book hotels for their managers on business trips. Examine all five promotional mix tools, including the advantages and disadvantages of each promotional tool, and why each of them is or not a suitable tool for these two target markets.