Armani Perfumes and Essences company sets prices of its shower gels depending on its perfumes, this is an example of optional-product pricing. Select one: a. True b. False
Armani Perfumes and Essences company sets prices of its shower gels depending on its perfumes, this is an example of optional-product pricing. Select one: a. True b. False
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Concept explainers
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Question
Armani Perfumes and Essences company sets prices of its shower gels depending on its perfumes, this is an example of optional-product pricing.
Select one:
a. True
b. False
Adidas uses distributors, wholesalers, and retailers to make its products reachable to final consumers, hence Adidas is using direct marketing channels .
Select one:
a. True
b. False
Longer distribution channels lead to higher prices for customers.
Select one:
a. True
b. False
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