Asking consumer to keep _______________ can provide important insights into their behavior include product purchase. Unilever asked a group of women to do same when launching of its deodorant brand. a. Diaries b. fit c. Scores d. secret

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A: Consumer decision making is a complex process that individuals go through when evaluating,…

Q: What is a potential shortcoming of using a celebrity s pokesperson?

A: Celebrity branding involves tying up with a celebrity and taking advantage of his/her fame, image,…

Q: Describe a purchase that a consumer might make thatwould reflect his or her status within a…

A: Purchasing power is the value of a currency expressed in terms of the number of goods or services…

Q: What is post purchase cognitive dissonance? How would a marketer reduce cognitive dissonance…

A: Cognitive dissonance is a state of mind which involves conflicting attitudes, behavior and beliefs.…

Q: How to place a product in consumers evoked set when he has already rejected the product

A: To place a product in a consumer evoked set when he has already rejected the product, analyze why…

Q: Personaity affects peoples' behavior, but ____________.

A: The personality is basically a specific trait, behaviour of a person which influences the behaviour…

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A: The brand that come to my mind when a purchase needs to be made are what we call an evoked set.…

Q: Consumer Perception is defined as a process by which consumers sense a marketing stimulus, and…

A: Consumer perception is the way people interpret and make sense of marketing stimuli like…

Q: Compare and contrast the real versus the ideal self. Listthree products for which a person is likely…

A: The objective of the question is to understand the difference between the real self and the ideal…

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Q: hierarchy differ from needs which are higher on the hierarchy

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A: Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts…

Q: What is post purchase cognitive dissonance? How would a marketer reduce cognitive dissonance…

A: Consumer behavior is a field where the marketers study the perception, attitude, emotions, and other…

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A: Consumer behavior is the stance the consumer takes at the time of taking the buying decision which…

Q: According to neuropsychological research, all of the following affect the brain and play a role in…

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Q: Probabilty is important to business analyses. Comment with examples

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Q: How does gamification influence consumers’ motivation to interact with brands

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Q: What is not part of aakers market strategies?  Focus Follower Synergy Preemptive move

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Q: Reference groups have three important implications. What are they?

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Q: This illustration helps to explain what! Deceptiveness Number of years Fine print disclosures…

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A: Marketing Stimuli can be defined as the factors that are used by the marketers to prompt a purchase…

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A: An opinion leader is a well-recognized individual or organization that can sway public opinion on…

Q: According to Abraham Maslow, the hierarchy of needs is a good way to guide marketer's thinking.…

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A: Consumer behaviour can be explained as a study that understands the consumer and their behaviour…

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A: Note: There is no widely known or established term "IFARS". I am considering that you meant "IFRS"…

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A: The purchase decisions of the customers are based on various factors of a company such as their CSR…

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.