Q: 3. Why innovation is important?
A: Note: According to the guideline we can only answer one specific question at a time. Please resubmit…
Q: Explain and give an example of how advertising can present ethical questions.
A: Advertising is the core aspect that focuses on achieving brand awareness. Every year, organisations…
Q: Explain why firms develop lines of relatedproducts.
A: A product line is a collection of related products sold by the same company under a single brand…
Q: What is the doctrine of caveat emptor?
A: Buyer and seller are important in the process of selling. Seller sells the product and buyers buy…
Q: Discuss one reason that explains why Volkswagen’s created the defeat device?What are some conditions…
A: Volkswagen is an automobile manufacturing company. It's Chief executive officer is Herbert Diess. It…
Q: as a marketing/ sales person. What brand of car its features will you recommend to a customer…
A: As a Marketing Person I would suggest Hyndai Creata Because Hyundai Creta has entirely reinvented…
Q: 1. With an example , discuss five (5) purposes of promotion . 1. To make consumer aware of a new…
A: Promotion is a central part of the advertising blend, which has 4 Ps: item, value, spot, and…
Q: Explain the marketing process (product - price - placement - promotion) in your own words
A: A firm' marketing strategy may be characterized as a sequence of strategies and activities…
Q: Explain the difference between monopolistic and oligopolistic competition.
A: There are different market structures such as monopoly, perfect competition, monopolistic…
Q: a) Identify and explain the type of intercultural values the people in the underlisted statements…
A: Businesses have gone global with the increased penetration of internet. Different countries have…
Q: More than 300 billion coupons are distributed each year, with more than 90 percent of them printed…
A: Promotions are short-run sales improvement tactics used by marketers. Sales promotions are those…
Q: D (MARKET) Flow of Factors of Production B A (MARKET)
A: In this diagram the different alphabets are called as-
Q: consistent message using integrated marketing communications (IMC). Who is their target, what is…
A: Marketing helps the company to build strong customer base and the brand. It has various areas like…
Q: Give an example of an organization’s promotional strategy and how it gets consumers to select it,…
A: Promotional strategy is a type of strategy in which the company aims to create a buzz about their…
Q: How do information system change. What is customers relationship management and why it is so…
A: Customer Relationship Management entails a variety of strategies for maintaining healthy…
Q: The articles of partnership is a written contract describing the terms of a partnership.;True or…
A: A partnership is a business form in which two or more individuals come together to conduct business…
Q: Describe 3 objectives of Adidas Company.
A: Adolf and Rudolf Dassler, two German brothers, founded Adidas. Gebrüder Dassler Schuhfabrik was the…
Q: characteristics and limitations associated with the use of a survey method for market research study
A: There are many research methods of collecting information about markets. Survey method is one of the…
Q: describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place…
A: Product, pricing, promotion, place, packaging, positioning, and people are the seven elements. Since…
Q: Does “value” mean the same thing as “low price”? How do these concepts differ?
A: Marketing is all about the identification of customer needs and offering products that fulfill their…
Q: The economic model of social responsibility emphasizes the effect of business decisions on society;…
A: Social responsibility has focus on Major four perspective that are economic, ethical, social, and…
Q: Describe the advantages and disadvantages of partnerships.
A: A partnership firm is a form of organization where at least two come together for a business who act…
Q: A successful business requires alignment of customer needs with the consequences of products, which…
A: Introduction Market Orientation aims to make the organization more profitable, by enhancing the…
Q: You are applying for a job in an advertising agency. Write an ad about yourself, explaining your…
A: An ad about yourself First and foremost, I am 24 years old, male, very fit, and have exceptional…
Q: Considering a used car market seller 10,000 2000 buyer 12,000 1000 A Good Car A lemon 1. Under…
A: The above question gives an explanation idea about the expectations of the prices between buyers and…
Q: 4) Suppose you were workdng in this business and you were tasked to decide on a new product to…
A: As in the given case study, we are provided with the opportunities and the drawbacks/threats to the…
Q: What is an example of virtual communication as it pertains to Intercultural Communication in the…
A: Communication is the exchange of thoughts, ideas, facts, emotions, and opinions between two or more…
Q: The Lilly Pulitzer brand of brightly colored dresses and resort themed designer items is the uniform…
A: When any product is very popular among the customer base it often sale out easily and the market…
Q: On the eve of the biggest e-commerce shopping day of the year in 2013, Amazon’s normally secretive…
A: Ethics is what differentiate from the right and wrong. It has to maintain the balance in the society…
Q: Performance Task 1 A. Direction: Using the 4Ps of Marketing, fill in the information about your…
A: A. For the 4 P's of marketing, let's discuss Apple iPhone. B. Let's take a Supermarket app as a…
Q: _______ A license to operate an individually ownedbusiness as though it were a part of a chain…
A: Global marketing is the concept that gives detail about practices and techniques to be followed in…
Q: How does the integrated marketing communications (IMC) concept relate to the promotion mix concept?
A: Marketing mix has to take care of product, price, place and promotion of the business goods and…
Q: Use social media performance matrix to analyze pepsi company online marketing situation. Social…
A: PepsiCo, Inc., headquartered in Purchase, New York, is a worldwide food, snack, and beverage…
Q: The Lilly Pulitzer brand of brightly colored dresses and resort themed designer items is the uniform…
A: A concept of marketing the goods and services not only for the benefit of the customer but also for…
Q: Progressive has attained top-tier status in the insurance industry by focusing on innovation.…
A: Insurance industry is dominated by players using the agent as their selling partners. These agents…
Q: 6. When an innovative product or service is introduced into an organisation we need to evaluate the…
A: Product development is the process in which business brings in something new and innovative features…
Q: How would you rate the quality of the results of an Internet search?
A: Quality of internet search plays a very great role in marketing and can be rated best in terms of…
Q: What is the relationship of compensation systems in the motivation of a new salesperson?
A: There are two types of benefits that can be provided to the sales person to increase his…
Q: Describe the advantages and disadvantages of a corporation.
A: Corporations are business entities that form the basic business structure of most businesses in…
Q: ociety have been profoundly affected by information technology. Please provide justifications for…
A: Meaning of Information Technology: Information technology means the creation, maintenance, and use…
Q: Compare and contrast the innovation-decision process and diffusion-adoption process.
A: According to Schumpeter, innovation is an important aspect for the capturing of market. The marketer…
Q: How does a sole proprietorship differ from a partnership?
A: A business is described as a company or organization that engages in commercial, industrial, or…
Q: 1. Explain both the strong and weak theories of Advertising.
A: Introduction Advertising is a form of communication, where a clearly identifiable sponsor pays for a…
Q: Explain the concept and types of franchising.
A: A company may franchise its product and brand name if it wants to increase its market share or…
Q: What are the disadvantages of a corporation?
A: A corporation is a legal entity that exists in its own right, separate from its shareholders which…
Q: Felder, an Austrian manufacturer of high-end woodworking machinery, has only a handful o wrooms in…
A: It is totally true that there are many companies which sell their products only through their own…
Q: s use pricing strategies to enhance their competiti
A: Challenges of pricing strategies: 1. Starting with a high price and then dropping it may irritate…
Q: Write a broadcast news story based on the info below. Assume this is for a local Nebraska TV or…
A: In the given scenario, we are provided to write a broadcast news story based on the given info, but…
Q: Consumers will probably pay in large part for cleaning up our environment through increased taxes or…
A: The given statement is true, the reason behind its correctness is explained below:
Q: How are items being ordered?
A: Among the most important steps in an online store's operations seems to be the order execution…
Personaity affects peoples' behavior, but ____________.
-
it takes too long to measure effectively
-
it is the least relevant of all social influences
-
has not been very useful in predicting specific brand choices
-
deals too much with the subconscious to be much use to marketers
Trending now
This is a popular solution!
Step by step
Solved in 3 steps
- 2. What is meant by exposure? What determines which stimuli an individual will be exposed to? How do marketers utilize this knowledge?How does an opinion leader influence the buyingdecision process of reference group members?What types of affective responses to the Ralph Lauren advertisements and retail displays might be created by consumer's affective system?
- Many consumers have clothes they purchased in the past that they "would not be seen in" today. When they see those clothes hanging in the backs of their closets, these consumers probably feel A) cognitive bias. B) postpurchase cognitive dissonance. C) psychological risk. D) need recognition. E) physiological risk.Are selective attention and selective distortion controllable by a marketer?9. What is information overload? How should marketers deal with information overload?
- Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?4-8. Marketers are concerned with which types of reference groups?11. What is a contextual cue? Why is it of interest to marketers?
- Satisfaction or dissatisfaction during __________ most strongly influences consumer communications and repeat-purchase behavior. Multiple Choice evaluative criteria selection consideration set assessment the postpurchase stage prepurchase behavior information searchWhat factors contribute to the size of theawareness set, evoked set, inert set, and inept set?How can marketers utilize opinion leaders?