Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
safe ways enterprise is in its fifth year of operation in nairobi as a serivice delivery entity. for the past 2 yrs profits have been nose-diving.as a public relations officer explain how you would use monitoring and evaluation to get to the root of the problem
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