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ARK TRUE or FALSE: Marketing ethics are the moral standards that guide marketing decisions and actions Moral standards often vary from one society to another and among groups within a society so there is likely to be a disagreement about what opinion is correct when it comes to marketing ethics The "marketing concept" means that a firm emphasizes making a profit above all other objectives A firm that adopts the "marketing concept" will aim all its efforts at satisfying customers, while trying to make a profit When it comes to customer value, it is the customer's view that matters, not the view of the marketing manager. -The marketing concept applies to nonprofit organizations as well as to businesses The marketing concept says that it is a firm's obligation to improve its positive effects on society and reduce its negative effects 8 A marketing strategy is composed of 2 interrelated parts--a target market and a marketing mix 9. The "four Ps" of the marketing mix are people, products, price, and promotion 10. Product, Place, Promotion and Price are the 4 major variables (decision areas) in a firm's marketing mix.

ARK TRUE or FALSE: Marketing ethics are the moral standards that guide marketing decisions and actions Moral standards often vary from one society to another and among groups within a society so there is likely to be a disagreement about what opinion is correct when it comes to marketing ethics The "marketing concept" means that a firm emphasizes making a profit above all other objectives A firm that adopts the "marketing concept" will aim all its efforts at satisfying customers, while trying to make a profit When it comes to customer value, it is the customer's view that matters, not the view of the marketing manager. -The marketing concept applies to nonprofit organizations as well as to businesses The marketing concept says that it is a firm's obligation to improve its positive effects on society and reduce its negative effects 8 A marketing strategy is composed of 2 interrelated parts--a target market and a marketing mix 9. The "four Ps" of the marketing mix are people, products, price, and promotion 10. Product, Place, Promotion and Price are the 4 major variables (decision areas) in a firm's marketing mix.

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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MARK TRUE or FALSE: Marketing ethics are the moral standards that guide marketing decisions and actions Moral standards often vary from one society to another and among groups within a society so there is likely to be a disagreement about what opinion is correct when it comes to marketing ethics The "marketing concept" means that a firm emphasizes making a profit above all other objectives A firm that adopts the "marketing concept" will aim all its efforts at satisfying customers, while trying to make a profit When it comes to customer value, it is the customer's view that matters, not the view of the marketing manager. 6. The marketing concept applies to nonprofit organizations as well as to businesses 7. The marketing concept says that it is a firm's obligation to improve its positive effects on society and reduce its negative effects 8 A marketing strategy is composed of 2 interrelated parts-a target market and a marketing mix 9. The "four Ps" of the marketing mix are people, products, price, and promotion 10. Product, Place, Promotion and Price are the 4 major variables (decision areas) in a firm's marketing mix.
Transcribed Image Text:MARK TRUE or FALSE: Marketing ethics are the moral standards that guide marketing decisions and actions Moral standards often vary from one society to another and among groups within a society so there is likely to be a disagreement about what opinion is correct when it comes to marketing ethics The "marketing concept" means that a firm emphasizes making a profit above all other objectives A firm that adopts the "marketing concept" will aim all its efforts at satisfying customers, while trying to make a profit When it comes to customer value, it is the customer's view that matters, not the view of the marketing manager. 6. The marketing concept applies to nonprofit organizations as well as to businesses 7. The marketing concept says that it is a firm's obligation to improve its positive effects on society and reduce its negative effects 8 A marketing strategy is composed of 2 interrelated parts-a target market and a marketing mix 9. The "four Ps" of the marketing mix are people, products, price, and promotion 10. Product, Place, Promotion and Price are the 4 major variables (decision areas) in a firm's marketing mix.
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