Argue whether, in your opinion, Jan Zijderveld should change the organization starting from scratch, renewing the business model and the organizational system dramatically into a digital company?
Argue whether, in your opinion, Jan Zijderveld should change the organization starting from scratch, renewing the business model and the organizational system dramatically into a digital company?
PART OF CASE STUDY OF AVON Now it is up to Jan Zijderveld, who took over
as Avon’s new CEO, to make the changes Jung
and McCoy could not. He considers Avon’s brand
recognition, extensive global reach and market
positions in beauty and direct selling to be company
assets. However, Avon’s 130-year-old business
model has hardly been adapted to the modern age
and is difficult to turn profitable as is. What will
a digital face-lift do to Avon and what would the
company look like? Does Avon need to find ways
to adapt its existing workforce to the digital world,
utilizing their existing social networks? Or does it
need to hire a new more digital savvy workforce?
And how can Avon successfully utilize digital
means, like social media, to sell its products?
Neither Jung’s penchant for abrupt change,
nor McCoy’s move towards a state of stability
appear particularly appealing. Whatever kind of
change Zijderveld opts to pursue, he has to ensure
Avon moves beyond selling beauty- and vivacity-
promising products and blossoms into a company
that embodies vitality itself.
Step by step
Solved in 2 steps
