Advertisement sales and marketing concept Identify and explain a moral or ethical issue explicitly or implicitly connected to the advertisement, marketing campaign or public relations promotion? (Your ethical theories may help you identify an issue if one is not obvious.) Evaluate the issue by applying 4 essential ideas of Kant’s Duty Ethics:
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Advertisement sales and marketing concept
- Identify and explain a moral or ethical issue explicitly or implicitly connected to the advertisement, marketing campaign or public relations promotion? (Your ethical theories may help you identify an issue if one is not obvious.)
- Evaluate the issue by applying 4 essential ideas of Kant’s Duty Ethics:
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- explain how can companies ensure that their sales promotions are ethical and do not harm consumers or the environment?Explain the various ethical issues as they relate to Marketing and Advertising?Have you ever encountered a marketing campaign that you considered unethical? What must marketers do to be sure their actions and deliverables are ethical? What are the consequences of unethical behavior?
- What are the legal considerations and obligations that businesses need to be aware of when it comes to consumer protection and advertising practices, including regulations related to false or deceptive advertising, unfair competition, and product liability?Modern marketers consider ethical practices highly in their business operations. As a Risk Manager for a listed corporation, warn your marketing team on issues relating to inappropriate behaviourEthics despite best efforts to ensure product safety,products that pose a danger to consumers sometimesreach the marketplace. At what point should marketers release information about a product’s safety to the public? how should marketers be held accountable if their product harms a consumer?
- 13) Compare the two common principles that can be used in guide companies and marketing on issues of ethics and ethics responsibilityDo you think that the economic benefits of advertising make society more tolerant of advertising on general?How does context play an important role in ethical arguments?
- To what extent are marketing and advertising professionals responsible for ensuring ethical standards of advertising are defined and implemented?Ethics Despite best efforts to ensure product safety, products that pose a danger to consumers sometimes reach the marketplace. At what point should market- ers release information about a product's safety to the public? How should marketers be held accountable if their product harms a consumer?Cause-related marketing is done toenhance a firm’s sales or image. Somecritics consider such marketing to beunethical. What is your position?