An organization’s strategy: a. Tends to be formed at the same time the mission is developed and objectives are formulated b. Generally forms over a period of time as events unfold c. Remains set in place longer than the mission and objectives d. Is usually conceived at a single time when managers sit down and work out a comprehensive strategic plan for the next 3-5 years

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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An organization’s strategy:

a.
Tends to be formed at the same time the mission is developed and objectives are formulated
b.
Generally forms over a period of time as events unfold
c.
Remains set in place longer than the mission and objectives
d.
Is usually conceived at a single time when managers sit down and work out a comprehensive strategic plan for the next 3-5 years
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