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- Marketing segmentation has been described both as a demand analysis and as a business strategy. What is the difference between these uses of the term market segmentation? When segmenting a market, describe the reason why marketers segment markets? What is the difference between market segmentation strategies and product differentiation strategies in marketing? What is required to effectively use a market segmentation strategy?The four common bases of market segmentation are demographic, strategic, geographic, and discretionary; True or FalseYou are opening a bookstore, and now working on the marketing plan. Select two target markets for your business. Please explain the criteria you considered in segmentation. Present an appropriate marketing mix for each target market. Provide explanations on your decisions.
- Explain why effective segmentation and targeting is essential for successful marketing?Explain the necessary requirements for effective market segmentation, including the criteria that should be used when determining which segments a business should pursue.Choose a fast-food restaurant chain that does business in your area. Describe the company's target market and explain how its marketing mix is designed to appeal to this target market. Explain how they segment the market to match their product/service
- There are many ways to segment a market, but not all segmentations are effective. Explain the five requirements for effective market segmentationIdentify the key elements of a customerdriven marketing strategy and discuss the marketing management orientations that guide marketing.Why We need segmentations in marketing?