Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
Bartleby Related Questions Icon

Related questions

Question

Pls help ASAP 

You have been asked by a marketing company try to extract patient's information
from all hospital websites in Canada, such that they can target the patients for a
patient-aid device that they are promoting. Identify, which one of the following
practices may violate software and data security, individual privacy and/or ethical
considerations of software design (select all that applies)?
I will speak to my supervisor that this is unethical and propose that instead I will
extract the patient's information but only partially share the data with the
supervisor but not the exact contact information of each patient.
I will complete the request as per my contract with the marketing firm thinking
that it is not my responsibility to question the ethical considerations of the
requested task.
I will report the request to the company's ambudsperson and other responsible
authorities.
I will extract only patient's information that are not in my city.
I will not accept to complete the request.
I will extract the patient's information from some hospitals but not all with the
hope to make my supervisor happy but not putting patients in all hospitals at
risk.
expand button
Transcribed Image Text:You have been asked by a marketing company try to extract patient's information from all hospital websites in Canada, such that they can target the patients for a patient-aid device that they are promoting. Identify, which one of the following practices may violate software and data security, individual privacy and/or ethical considerations of software design (select all that applies)? I will speak to my supervisor that this is unethical and propose that instead I will extract the patient's information but only partially share the data with the supervisor but not the exact contact information of each patient. I will complete the request as per my contract with the marketing firm thinking that it is not my responsibility to question the ethical considerations of the requested task. I will report the request to the company's ambudsperson and other responsible authorities. I will extract only patient's information that are not in my city. I will not accept to complete the request. I will extract the patient's information from some hospitals but not all with the hope to make my supervisor happy but not putting patients in all hospitals at risk.
Expert Solution
Check Mark
Knowledge Booster
Background pattern image
Similar questions
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning