ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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7. Advertising and Corporate Clusters

Consider corporations that use advertising firms to develop marketing campaigns. Each corporation buys one campaign per year, and the cost per campaign is $120?n, where n ? the number of corporations in the cluster (and campaigns per year). The cost of labor per firm is $30 ? n. A corporation’s profit equals its total revenue of $200 minus the sum of its marketing and labor costs. There are two location options: an isolated site (n ? 1) or a cluster with up to five corporations.

  1. Use a graph like Figure 3–2 to show the profit gap (profit in cluster − profit

    in isolation) for one through five corporations.

  2. If initially all corporations are isolated and then one joins another to form a

    two-corporation cluster, other firms [will, won’t] have an incentive to join

    the cluster because....

  3. In the long-run equilibrium, there will be a cluster of corporations,

    each of which will earn a profit of , differing from the profit of an

    isolated site by

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