ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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You are a small retailer. You make profit by buying from a large producer and reselling at your
store. The price you're selling at does not change with how many units you sell. The producer
recently raised their price to 150 a unit, so you're considering vertical integration and making your
own products. If the fixed cost of vertical integrating is 1,200 and you can produce with a cost of 70
per unit, how many units do you have to sell for the vertical integration to yield the same profit as
before?
Enter your answer here
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Transcribed Image Text:You are a small retailer. You make profit by buying from a large producer and reselling at your store. The price you're selling at does not change with how many units you sell. The producer recently raised their price to 150 a unit, so you're considering vertical integration and making your own products. If the fixed cost of vertical integrating is 1,200 and you can produce with a cost of 70 per unit, how many units do you have to sell for the vertical integration to yield the same profit as before? Enter your answer here
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